Can a Color Be a Trademark in Argentina? Distinctiveness Acquired Through Use
Intellectual Property & Trademarks Argentine law says a single color cannot be registered as a trademark. And yet Milka’s purple and Kodak’s yellow are protected marks. The answer lies in a rule that is routinely cited incorrectly, and that can rescue an application the trademark office has refused. Yes, a color or a shape can...
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How to Register a Trademark in Argentina: Step-by-Step Guide (INPI, Timelines and Costs)
Intellectual Property & Trademarks Registering a trademark in Argentina is a filing made before the INPI, structured in six steps. Here is what each one involves, where applications get stuck, and why an early mistake can cost you the mark altogether. To register a trademark in Argentina you file an application with the National Institute...
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Can you trademark a name with “AI” in it? The case OpenAI lost in Europe
Intellectual Property & Trademarks The General Court of the European Union refused to let OpenAI register its own name as a trademark. The reasoning applies just the same in Argentina: a name that describes what you do does not distinguish anything, and that is why it cannot be registered. You can call your product “something...
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